Dataset for "Identifying misleading corporate narratives: The application of linguistic and qualitative methods to commercial determinants of health research"

1117 55 16338 3 54857 document 16338 Final NVivo Project File (NVivo R1).nvp application/octet-stream bdff7386d1940d8151cf436653d1b41b MD5 655818752 2022-09-01 09:46:11 https://researchdata.bath.ac.uk/1117/2/Final%20NVivo%20Project%20File%20%28NVivo%20R1%29.nvp 1117 2 2 application/octet-stream other NVivo coding document (NVivo) for project "Mixed methods analysis of PMI external communications 2012-2019". Includes coded Annual Report Documents, webpage content, transcribed YouTube video content and notes from coders and query data. en staffonly

Final NVivo Project File (NVivo R1).nvp

data 16339 2 54859 document 16339 PMI SiteMap 22 July 2019.xlsx application/vnd.openxmlformats-officedocument.spreadsheetml.sheet 17411489e7845ac9868ee46d949746c4 MD5 63044 2022-09-01 09:49:06 https://researchdata.bath.ac.uk/1117/3/PMI%20SiteMap%2022%20July%202019.xlsx 1117 3 3 application/vnd.openxmlformats-officedocument.spreadsheetml.sheet other Site map data extracted from www.pmi.com on 22July 2019. Converted to .xlsx. en validuser

PMI SiteMap 22 July 2019.xlsx

data 16340 2 54863 document 16340 Data Source List_Archived Web sources.xlsx application/vnd.openxmlformats-officedocument.spreadsheetml.sheet 3d82156fac473d123ec605d8ac92c110 MD5 21854 2022-09-01 09:56:35 https://researchdata.bath.ac.uk/1117/4/Data%20Source%20List_Archived%20Web%20sources.xlsx 1117 4 4 application/vnd.openxmlformats-officedocument.spreadsheetml.sheet other Record of all captured webpages and Youtube videos and their corresponding web archive URL. URLs active at time of submission. en validuser

Data Source List_Archived Web sources.xlsx

documentation 16370 2 55048 document 16370 REACH Full Application Form JC IF.docx application/vnd.openxmlformats-officedocument.wordprocessingml.document 80278778a22c36374b522def963d4107 MD5 44995 2022-09-07 11:13:14 https://researchdata.bath.ac.uk/1117/5/REACH%20Full%20Application%20Form%20JC%20IF.docx 1117 5 5 application/vnd.openxmlformats-officedocument.wordprocessingml.document other Completed ethics form en invisible

REACH Full Application Form JC IF.docx

documentation 16372 1 55052 document 16372 indexcodes.txt text/x-c edf54e70d2c984c6b99e28a09e2d4399 MD5 6751 2022-09-07 11:23:42 https://researchdata.bath.ac.uk/1117/7/indexcodes.txt 1117 7 7 text/x-c other Generate index codes conversion from other to indexcodes en invisible

indexcodes.txt

http://eprints.org/relation/isVersionOf https://researchdata.bath.ac.uk/id/document/16370 http://eprints.org/relation/isVolatileVersionOf https://researchdata.bath.ac.uk/id/document/16370 http://eprints.org/relation/isIndexCodesVersionOf https://researchdata.bath.ac.uk/id/document/16370 16375 2 55084 document 16375 Ethics approval REACH EP18 19 081.JPG image/jpeg 18ec06bbcf0c394c58de37ec8d963f61 MD5 99905 2022-09-09 08:15:29 https://researchdata.bath.ac.uk/1117/8/Ethics%20approval%20REACH%20EP18%2019%20081.JPG 1117 8 8 image/jpeg other Approval email content from University of Bath Research Ethics Approval Committee for Health (REACH). Dated 18/09/2019 en invisible

Ethics approval REACH EP18 19 081.JPG

ethics 16376 2 55087 document 16376 lightbox.jpg image/png cad3f1d06ea56116da2af8de41c74da2 MD5 21329 2022-09-09 08:25:50 https://researchdata.bath.ac.uk/1117/9/lightbox.jpg 1117 9 9 image/png other Thumbnails conversion from other to thumbnail_lightbox en invisible

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http://eprints.org/relation/isVersionOf https://researchdata.bath.ac.uk/id/document/16375 http://eprints.org/relation/isVolatileVersionOf https://researchdata.bath.ac.uk/id/document/16375 http://eprints.org/relation/issmallThumbnailVersionOf https://researchdata.bath.ac.uk/id/document/16375 archive 10947 disk0/00/00/11/17 2022-10-24 08:46:16 2024-07-09 15:34:31 2022-10-24 08:46:16 data_collection show Fitzpatrick Iona itaf20@bath.ac.uk 0000-0002-2672-0220 University of Bath TRUE Bertscher Adam ab3298@bath.ac.uk 0000-0001-7786-1798 University of Bath FALSE Gilmore Anna A.Gilmore@bath.ac.uk 0000-0003-0281-1248 University of Bath FALSE Other Cranwell Joanne J.Cranwell@bath.ac.uk 0000-0002-5522-7101 University of Bath Dataset for "Identifying misleading corporate narratives: The application of linguistic and qualitative methods to commercial determinants of health research" FP0020 GP0030 JT0010 KS0140 dept_health Corporate narratives, Nvivo, Qualitative coding, Corporate communications, Corporate determinants of health Data files in NVivo are sorted according to data type/source. This dataset concerns the language used by Philip Morris international (PMI) in their external communications. The dataset was collected in order to identify patterns in language used in different corporate communications. This dataset includes Annual Reports, Investor reports, Investor day slide decks, transcripts and reports. It is a record of the inductive coding conducted for this project. The dataset contains the final codebook, which was agreed and approved by all coders. 2022-10-24 University of Bath restricted Bloomberg Philanthropies https://doi.org/10.13039/100015283 Bloomberg STOP tobacco_control We developed a mixed-methods protocol blending methods and tools from corpus linguistics (CL) with inductive coding methods. For the “investor” targeted communications, we sampled annual and investor reports and presentations to shareholders, which included any associated slides and scripts. For the “wider audience” targeted communications, we sampled corporate webpages, and corporate YouTube videos. Annual reports, investor reports and presentations to shareholders were accessed and downloaded via PMI’s investor web pages. The sample of corporate webpages was downloaded manually according to a sampling filter developed specifically for this research. Corporate YouTube videos were accessed directly through PMI’s dedicated account. Automatically generated audio transcripts available from YouTube videos on a single playlist, titled “Inside Us” were saved in NVivo and checked for accuracy by IF, to allow for qualitative coding. Annual and investor reports were downloaded from PMI's website. Webpage sampling As there was no site map readily available through PMI's website, we used a freely available online site mapping tool (xml-sitemaps.com) to generate an XML site map for www.pmi.com and sampled webpages according to the underlying logic of the page hierarchy. This sample consisted of pages at the “top” level (for example, www.pmi.com) and any pages nested under “home”, “investor relations”, “our business” or “who are we”. Target pages were captured using NVivo and Greenshot, and archived using WayBack Machine. Coded in NVivo release 1.5.1 (940). QSR International. Subject to license agreement. File converted to permit reading in latest version of NVivo - release 1.6.1 (1137). SketchEngine (https://www.sketchengine.eu/) was used for Corpus Analysis. Subject to licence agreement. (UoB licence not active as of 01/09/2022) 2019-07-01 2019-09-01 2012-01-01 2019-12-31 en 1 10.15125/BATH-01117 https://doi.org/10.1371/journal.pgph.0000379 pub request Data files created for this research may be accessed on reasonable request by academics and other bona fide researchers. Dataset