1196 43 16374 4 55068 document 16374 Final NVivo Project File DRA.nvp application/octet-stream 6e76942ac9fda961e94dfd5f45cb746f MD5 358481920 2022-09-08 10:49:40 https://researchdata.bath.ac.uk/1196/1/Final%20NVivo%20Project%20File%20DRA.nvp 1196 1 1 application/octet-stream other NVivo Coding File, record of all qualitative coding undertaken, including all data sources and annotations. As well as codebook and coding instructions as given to coders at project commencement. en staffonly all_rights_reserved

Final NVivo Project File DRA.nvp

data archive 10947 disk0/00/00/11/96 2022-10-03 15:38:30 2024-07-09 15:35:28 2022-10-03 15:52:33 data_collection show Fitzpatrick Iona itaf20@bath.ac.uk 0000-0002-2672-0220 University of Bath TRUE Dance Sarah sd2082@bath.ac.uk 0000-0001-6531-8077 University of Bath FALSE Silver Karin K.E.Silver@bath.ac.uk 0000-0003-3894-4974 University of Bath FALSE Violini Marzia mv361@bath.ac.uk 0000-0001-7936-6184 University of Bath FALSE Hird Tom trh45@bath.ac.uk 0000-0003-3423-4617 University of Bath FALSE GP0030 KS0140 dept_health commercial determinants of health, tobacco control, public health, qualitative coding, thematic analysis, corporate narrative This dataset includes Annual Reports and Press releases from British American Tobacco and Philip Morris International published between 2011 and 2021 containing one or more of the keywords: harm, risk, HTP, heat, e-cig/e-cigarette, vap and any of their variants. The data was qualitatively coded using an existing codebook, which is also included in the dataset. The dataset relates to corporate communications around harm and risk, and was collected in order to understand how particular narrative frames might interfere with public health policy relating to tobacco. 2022-10-03 University of Bath restricted RightsHolder University of Bath Bloomberg Philanthropies https://doi.org/10.13039/100015283 Bloomberg STOP PMI and BAT were selected based on their market value - largest and second largest transnational tobacco companies worldwide in 2021. All annual reports were saved. Press releases were filtered for inclusion based on the use of any of researcher-identified key words relating to harm reduction, these were risk, htp, harm, heat, e-cig/e-cigarette and vap. Press releases and annual reports covering the relevant date range (2011–2020) containing any of the pre-identified keywords were downloaded directly from company webpages. Boydstun et al.’s Policy Frames Codebook was used as a framework to code paragraphs that contained any of the target keywords. Relevant text was coded in paragraphs and undertaken by four coders. All relevant text was double coded. Duplicated press releases were deleted prior to the start of analysis NVivo AntConc 2011-01-01 2021-12-31 en 1 10.15125/BATH-01196 https://doi.org/10.3389/fpubh.2022.958354 pub request Data files created for this research may be accessed on reasonable request by academics and other bona fide researchers.