A cross-sectional online survey of the impact of new tobacco health warnings in Colombia

This was an online cross-sectional survey that examined the rate of market saturation and the noticeability of new Colombian tobacco warnings among smokers over the implementation period in Colombia (Wave 1 – pre-implementation, Wave 2 – 12 months post-implementation). We also explored smokers’ negative affect towards warnings, cognitions related to smoking, knowledge regarding health risks of smoking, perceived severity and likelihood of harm from smoking and quit intentions across the survey waves and responses to each of the new warnings in terms of negative affect, believability, cognitions related to harm, avoidance, reactance and perceived message effectiveness.

quantitative, survey, online

Cite this dataset as:
Adams, S., Clavijo-Alvarez, A., Tamayo, R., Maynard, O., 2022. A cross-sectional online survey of the impact of new tobacco health warnings in Colombia. University of Bristol. Available from: https://doi.org/10.5523/bris.3fscvnkvn2s2e2ev9vint0lbj3.


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Sally Adams
University of Bath

Alvaro Arturo Clavijo-Alvarez
Universidad Nacional de Colombia

Ricardo M. Tamayo
Universidad Nacional de Colombia

Olivia M. Maynard
University of Bristol


University of Bristol
Rights Holder

University of Bath
Rights Holder


Collection date(s):

From 21 May 2018 to 1 August 2021

Geographical coverage:



Data collection method:

Data were collected via the online survey platform Qualtrics. Adult smokers (defined as ≥ 18 years of age and having smoked at least 100 cigarettes in their lifetime and currently smoking at least one cigarette per week) were recruited from the staff and students at the Universidad Nacional de Colombia and from the general public. The research team used existing mailing lists to contact members of the university across eight cities in Colombia and attended student classes to encourage students to complete the surveys. We recruited participants from the general population through social media, word of mouth and posters in public spaces. Data were collected at Time 1, prior to the introduction of the new health warnings in Colombia in 2018 (n=1985, 72% male), and at Time 2, twelve-months post-introduction (n=1572, 69% male). During data collection participants were first shown an information statement before completing a tick-box consent page. All text and questions were presented in Spanish. Participants completed screening questions and those who were ineligible were taken to the end of the study. Eligible participants completed demographic questions, responses to warnings on packs, knowledge of health risks and attitudes towards smoking. An attention check item was included in this section (Please select the strongly agree option to let us know that you read all of the survey instructions). Each of the six new warnings were presented individually on screen in a randomised order, and participants completed questions about each warning. After reading a debriefing page, participants who wished to be entered into the prize draw were directed to a second survey. Participants who participated in the first time were re-contacted at the second time to ask if they would like to participate again.

Technical details and requirements:

Data were collected using the online survey platform Qualtrics https://www.qualtrics.com Data analysis was conducted using IBM SPSS Statistics 22.

Additional information:

Each variable is titled and labelled in the SPSS datasheet. In order to examine market spread of new warnings over the implementation period we calculated percentages of participants in the two times who reported being aware of seeing each of the six new warnings. The internal consistency of the latent constructs (e.g. negative affect, cognitive elaboration) were assessed using Cronbach’s alpha. All latent constructs achieved acceptable to good internal consistency and latent variables were calculated by taking a mean of the individual items (see Supplementary Materials - Table 2).


Economic and Social Research Council (ESRC)

New Investigator’s Award

University of Bristol

Global Challenges Research Ad Hoc Fund

Publication details

Publication date: 1 June 2022
by: University of Bristol

Version: 1

DOI: https://doi.org/10.5523/bris.3fscvnkvn2s2e2ev9vint0lbj3

URL for this record: https://researchdata.bath.ac.uk/id/eprint/1144

Related papers and books

Adams, S., Clavijo, A., Tamayo, R., and Maynard, O., 2022. Cross-sectional online survey of the impact of new tobacco health warnings in Colombia. BMJ Open, 12(6), e056754. Available from: https://doi.org/10.1136/bmjopen-2021-056754.

Contact information

Please contact the Research Data Service in the first instance for all matters concerning this item.

Contact person: Sally Adams


Faculty of Humanities & Social Sciences

Research Centres & Institutes
Addiction and Mental Health Group (AIM)