Dataset for "Behavior change interventions to promote adoption of e-bike shared mobility in a rural area: evidence from a mixed-method field trial"

Data collection method:

Intervention design: Two interventions were trialled to investigate their impact on the perceptions and travel behaviours of residents and Council employees: 1. Free credits to use Beryl bikes for one month. This intervention removed cost as an initial barrier and gave people direct experience of using shared e-bikes on a trial basis. 2. The ‘Pen portraits’ visioning tool (Prosser et al., 2022), adapted for the Cornish context. This tool presented stories of six evidence-based characters who have successfully reduced their car use and the study participants selected the character they most identify with. The intervention encouraged people to consider how they could reduce car use in their daily lives and highlighted potential co-benefits and positive lifestyle outcomes. A 2 x 2 factorial design was used, whereby residents (n = 200) were randomly allocated to one of four interventions groups: A) a control group; B) the visioning tool only; C) Beryl bike credits only; and D) Beryl bike credits plus the visioning tool. Council staff participants (n=27) were not allocated to an intervention group. Sampling: Participants (residents n=151; Council staff n =14, who completed all data collection activities) are adults who live, work or study in the six towns where Beryl Bikes were available: Truro, Falmouth, Penryn, Newquay, St Austell or Penzance. Data collection: Perceptions were measured in a pre- and post-intervention survey. Journey frequency, distance, and mode were measured in a weekly travel diary (4 weeks).

Data processing and preparation activities:

The survey and travel diary data was anonymised prior to analysis and publication.

Technical details and requirements:

The survey and travel diary data was collected using Qualtrics. The dataset is an Excel file.