Dataset for Quantifying and characterising tobacco content in the most in-demand streamed series in 10 low/middle-income Countries in 2019

Counted tobacco appearances in popular streamed series from 2019. The data include actor name, character name, country of production, hosting platform, and further information about the context of tobacco use (character qualities and the setting in which tobacco is present).

Data from the quantitative and qualitative coding of streamed series content.
Tobacco depictions and their characterisations across 18 series available on streaming services Netflix, Hulu and AmazonVideo from 2019.

Keywords:
Tobacco in media, Tobacco depictions, Tobacco characterisation, Streamed media analysis
Subjects:
Media
Medical and health interface

Cite this dataset as:
Fitzpatrick, I., Byrne, D., Gilmore, A., Hasan, F., Cranwell, J., 2022. Dataset for Quantifying and characterising tobacco content in the most in-demand streamed series in 10 low/middle-income Countries in 2019. Bath: University of Bath Research Data Archive. Available from: https://doi.org/10.15125/BATH-00968.

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Access on request: Dataset created specifically for this research, can be access on reasonable request (by academics or bona fide researchers). Method is replicable through use of related coding sheets and protocol.

Creators

D Byrne
University of Bath

Anna Gilmore
University of Bath

Joanne Cranwell
University of Bath

Contributors

University of Bath
Rights Holder

Coverage

Temporal coverage:

From 1 January 2017 to 31 December 2019

Documentation

Data collection method:

Any depiction of tobacco was counted and logged by trained coders in accordance with the coding protocol outlined in the associated paper. Demographic information relating to the actors using tobacco was recorded by coders, according to their own judgement. Contextual information about the environment of tobacco use/depiction is also recorded on hard-copy coding sheets. Data was recorded to hard-copy sheets and compiled in SPSS on completion of data collection. SPSS records tobacco depiction data by episode.

Technical details and requirements:

Data is stored in SPSS. Was analysed in version 22.

Funders

Bloomberg Philanthropies
https://doi.org/10.13039/100015283

Stopping Tobacco Organisations and Products
RE-FH1210A

Publication details

Publication date: 24 June 2022
by: University of Bath

Version: 1

DOI: https://doi.org/10.15125/BATH-00968

URL for this record: https://researchdata.bath.ac.uk/id/eprint/968

Related papers and books

Fitzpatrick, I., Byrne, D., Gilmore, A. B., Hasan, F., and Cranwell, J., 2022. Quantifying and characterising tobacco content in the most in-demand streamed series in 10 low/middle-income countries in 2019. Tobacco Control, tobaccocontrol-2022-057278. Available from: https://doi.org/10.1136/tobaccocontrol-2022-057278.

Contact information

Please contact the Research Data Service in the first instance for all matters concerning this item.

Contact person: Iona Fitzpatrick

Departments:

Faculty of Humanities & Social Sciences
Health