Dataset for "What is the effect of presenting evidence of the mental vs physical health benefits of quitting smoking on motivation to stop smoking? An online randomised controlled experiment"
Using this dataset we assessed whether mental health labels presenting information of the benefits of quitting smoking for mental health was more effective than blank labels and physical health labels, and if there were any differences between those with mental ill health, or not.
Participants took part in an online randomised experiment, with three conditions: i) mental health labels; ii) physical health labels; iii) blank labels. Participants were randomly allocated to label condition, stratified by mental health status, and viewed four labels for at least 10 seconds each. Motivation to stop smoking was measured using the Motivation to Stop Scale (MTSS) before and after viewing the labels.
Cite this dataset as:
Sawyer, K.,
Hanafi, A.,
Freeman, T.,
Burke, C.,
Adams, S.,
Aveyard, P.,
Jacobsen, P.,
Taylor, G.,
2025.
Dataset for "What is the effect of presenting evidence of the mental vs physical health benefits of quitting smoking on motivation to stop smoking? An online randomised controlled experiment".
Bath: University of Bath Research Data Archive.
Available from: https://doi.org/10.15125/BATH-01424.
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Mixed access regime: Due to the nature of the consent obtained, the data may only be accessed by bona fide researchers who have signed a data access agreement.
Creators
Katherine Sawyer
University of Bath
Adham Hanafi
University of Bath
Tom Freeman
University of Bath
Chloe Burke
University of Bath
Sally Adams
University of Bath
Paul Aveyard
University of Oxford; University of Nottingham
Pamela Jacobsen
University of Bath
Gemma Taylor
University of Bath
Contributors
University of Bath
Rights Holder
Documentation
Data collection method:
Full details of the study protocol are available from the OSF Project "Positive Messaging for Tobacco Packaging" (Sawyer et al., 2024).
Methodology link:
Sawyer, K., Burke, C., Taylor, G. M., Jacobsen, P. C., Gill, F., Freeman, T., Adams, S., Aveyard, P., and Hanafi, A., 2024. Positive Messaging for Tobacco Packaging. OSF. Available from: https://doi.org/10.17605/OSF.IO/3C75J.
Documentation Files
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Data access agreement
Legal and Ethical Documents
Consent form.docx
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Creative Commons: Attribution 4.0
Participant … ormation Sheet.docx
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Funders
Medical Research Council
https://doi.org/10.13039/501100000265
GW4 BioMed MRC Doctoral Training Partnership
MR/N0137941/1
University of Bath
https://doi.org/10.13039/501100000835
Publication details
Publication date: 3 July 2025
by: University of Bath
Version: 1
DOI: https://doi.org/10.15125/BATH-01424
URL for this record: https://researchdata.bath.ac.uk/1424
Related papers and books
Sawyer, K., Hanafi, A., Freeman, T. P., Burke, C., Adams, S., Aveyard, P., Jacobsen, P., and Taylor, G., 2025. What is the effect of presenting evidence of the mental vs physical health benefits of quitting smoking on motivation to stop smoking? An online randomised controlled experiment. BMC Public Health, 25(1). Available from: https://doi.org/10.1186/s12889-025-22795-0.
Contact information
Please contact the Research Data Service in the first instance for all matters concerning this item.
Contact person: Katherine Sawyer
Faculty of Humanities & Social Sciences
Psychology
Research Centres & Institutes
Addiction and Mental Health Group (AIM)
Bath Centre for Mindfulness and Compassion
