Dataset for "Pharmacy professionals' experiences and perceptions of providing NHS patient medicines helpline services: A qualitative study"

Transcripts of interviews with thirty-four pharmacy professionals about their experiences and perceptions of providing a National Health Service patient medicines helpline service.

qualitative, framework analysis, iterative categorisation, RE-AIM, medicines information, patient medicines helplines, pharmacy practice, hospital pharmacy, drug information, medicines information services, drug information services

Cite this dataset as:
Williams, M., Jordan, A., Scott, J., Jones, M., 2020. Dataset for "Pharmacy professionals' experiences and perceptions of providing NHS patient medicines helpline services: A qualitative study". Bath: University of Bath Research Data Archive. Available from:


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Access on request: Due to concerns about possible re-identification, access is granted to bona fide researchers only and successful access requests will be logged.


Matt Williams
University of Bath

Abbie Jordan
University of Bath

Jenny Scott
University of Bath

Matthew Jones
University of Bath


University of Bath
Rights Holder


Data collection method:

An interview schedule was developed for the purpose of interviewing participants regarding their experiences and perceptions of their PMHS, and was informed by the RE-AIM evaluation framework. RE-AIM comprises five dimensions that are considered important for evaluating the impact of healthcare interventions: Reach, Effectiveness, Adoption, Implementation, and Maintenance. We ensured that questions pertaining to each of the five RE-AIM dimensions were included in the schedule. During data collection, the interview schedule served as a flexible guide for interviews, enabling participants to discuss aspects of their PMHS that were important to them. All interviews were audio-recorded. After their interview, the following background data were collected from each participant over the telephone: age, gender, ethnicity, job title, number of years employed as a pharmacy professional, and number of years’ experience of operating or providing a PMHS. All audio-recorded interviews were transcribed verbatim into separate Microsoft Word documents. Framework analysis (FA) was used to analyse the transcribed data. Analysis involved the standard FA stages, as outlined by Ritchie and Spencer (the developers of FA): familiarisation with the data, coding, developing an analytical framework, indexing, charting, and interpretation. The only deviation to the FA stages was that Iterative Categorisation (IC) was used in place of charting. The choice to use IC was made in order to increase transparency and rigour.

Technical details and requirements:

Data were analysed using NVivo version 12.

Documentation Files

IRAS_ID_234481 … Protocol_v1.4.pdf
application/pdf (431kB)

text/plain (46kB)


Data collection tools for the study: interview transcript, and background data collection form. The interview transcript also contains a script for the data collection process, and includes the consent statements. This is because data collection was conducted over the telephone, including the consent process (all audio-recorded).

Legal and Ethical Documents

IRAS_ID_234481 … Schedule.pdf
application/pdf (526kB)

Consent statements for the study are contained within the script at the start of this interview schedule.


Publication details

Publication date: 29 April 2020
by: University of Bath

Version: 1


URL for this record:

Related papers and books

Williams, M., Jordan, A., Scott, J., and Jones, M. D., 2020. Pharmacy professionals’ experiences and perceptions of providing NHS patient medicines helpline services: a qualitative study. BMC Health Services Research, 20(1). Available from:

Contact information

Please contact the Research Data Service in the first instance for all matters concerning this item.

Contact person: Matthew Jones


Faculty of Humanities & Social Sciences

Life Sciences
Pharmacy & Pharmacology